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Social Entrepreneurship
Introduction
Welcome Aboard! (0:26)
Redefining Impact & Social Entrepreneurship
Redefining Impact
Redefining Impact: Quiz
Entrepreneurship: What Is It & Why Learn It? (1:33)
Social Entrepreneurship: What Is It & Why Learn It? (0:54)
What To Expect
Building Your Entrepreneurial Mindset
The Entrepreneurial Mindset (1:21)
Introduction To The Entrepreneurial Mindset
Defining Your North Star: Your Motivations
Defining Your North Star: Your Core Values
Entrepreneurial Mindset: Quiz
Problem-Finding
Don't Start With Problem-Solving (1:05)
Global Citizenship (1:18)
Ceiling vs. Bucket
How To Problem-Find: Root Cause Analysis (RCA)
Case Study: The Importance of Problem-Finding
Problem-Finding: Quiz
Problem-Solving
What Makes a Good Solution? (1:08)
Ideation
How To Ideate: Step by Step
Problem-Solving: Quiz
Design Thinking
Introduction to Design Thinking (0:55)
It All Starts With Empathy
Why is Design Thinking Relevant?
Bonus Learning: SCAMPER
Design Thinking: Quiz
User Interviews
Target the Right Audience (0:59)
How Do We Know Assumptions Are True?
The Process of Understanding
User Interviews: Quiz
Stakeholder Analysis
Introduction to Stakeholder Analysis (0:57)
The Tower of Spaghetti and Marshmallow
Why is Collaboration Essential?
Let's Take A Closer Look
Stakeholder Analysis: Quiz
Marketing Overview
Introduction to Marketing (0:59)
Create Buzz About Your Biz
Pit Stop: Framework of Marketing
Strategies Behind Success
Marketing Overview: Quiz
Competition & Differentiation
No Such Thing As A New Idea (0:59)
What Are Competitors?
Evaluating the Status Quo
Map Your Landscape + Find Your "Unfair" Advantage
Differentiate to Excel
Key Takeaways
Competition & Differentiation: Quiz
Pricing
Not a "One-Time" Decision (0:59)
Let's Get Innovative!
Giving Value
Pricing: Quiz
Get It Out There: Marketing Strategies
Strategy Equals Success (1:06)
Learn The Lingo
Digital Marketing Deep Dive
The Iconic Green Mermaid
Validating Your Marketing Strategy
Marketing Strategies: Quiz
Create An Identity—Branding!
What Do People Say About You? (0:57)
Umm... Impact Check, Please?
Create Your Brand
Branding: Quiz
Bring on those KPIs!
KPIs... Huh?!
Givin' KPIs Some Context
Simple Is Always More
Final Leg Of The Journey
KPIs: Quiz
Communicating Your Vision, Speaking Your Passion
Speak Up!
Present with Ease
Practice Makes Perfect!
Public Speaking & Pitching: Quiz
Extended Learning Library
Additional Resources
Defining Your North Star: Your Motivations
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